Ninety-two percent of sales organizations rank sales engagement platforms as critical to their success and sales productivity. And yet, many sales teams use disconnected sales tools, which can lead to a lack of collaboration, broken sales processes, and lost revenue. This e-book for small and medium-sized businesses features six strategies that will help you increase … Read more

Customer Relationship Management is a tool everyone in every company should use, and I mean everyone. If you are an Account Executive, VP of Sales, or a CMO, you need CRM to keep on track and organized. Below are the 3-C’s (reasons) CRM’s like Microsoft Dynamics or Salesforce are being implemented in many organizations: Customization … Read more

On April 18th, Jake Horn, a Partner at Altruas who spearheads the CRM Practice of the business, provided a detailed synopsis on why Customer Relationship Management software ischallenging for many business owners and users. CRM Implementations can be complex, and there are multiple examples of poor results; many reasons CRM is tough to master is … Read more