Despite its crucial importance, many companies struggle to get their sales and marketing teamsto work efficiently and collaboratively together. The common narrative is that marketers work endlessly creating spreadsheets with hundreds of leads for the sales team, only to get frustrated that no one follows up with any of them. On the other hand, the … Read more
Despite its crucial importance, many companies struggle to get their sales and marketing teams to work efficiently and collaboratively together. The common narrative is that marketers work endlessly creating spreadsheets with hundreds of leads for the sales team, only to get frustrated that no one follows up with any of them. On the other hand, … Read more
Ninety-two percent of sales organizations rank sales engagement platforms as critical to their success and sales productivity. And yet, many sales teams use disconnected sales tools, which can lead to a lack of collaboration, broken sales processes, and lost revenue. This e-book for small and medium-sized businesses features six strategies that will help you increase … Read more
Customer Relationship Management is a tool everyone in every company should use, and I mean everyone. If you are an Account Executive, VP of Sales, or a CMO, you need CRM to keep on track and organized. Below are the 3-C’s (reasons) CRM’s like Microsoft Dynamics or Salesforce are being implemented in many organizations: Customization … Read more
On April 18th, Jake Horn, a Partner at Altruas who spearheads the CRM Practice of the business, provided a detailed synopsis on why Customer Relationship Management software ischallenging for many business owners and users. CRM Implementations can be complex, and there are multiple examples of poor results; many reasons CRM is tough to master is … Read more
As a VP of Sales, do you tend to be obsessed with details? Have you ever stopped at your desk and asked yourself if your data collection requirements are impractical and not realistic at all? If so, you are surprisingly not alone. Alas, this is why Altruas exists! Did you know if you feed … Read more
As the wise Sheryl Crow sings in her 1996 anthem, “I think a change would do you good.” Change. People hate it. Literally abhor it. And this resistance to change manifests itself in many ways. Change, the horror! One of the most common versions of ‘please don’t change this’ that is heard in the workforce … Read more
