Despite its crucial importance, many companies struggle to get their sales and marketing teams to work efficiently and collaboratively together. The common narrative is that marketers work endlessly creating spreadsheets with hundreds of leads for the sales team, only to get frustrated that no one follows up with any of them. On the other hand, … Read more

Are you cursing the day you got a new CRM system? Instead of improving the customer experience, it’s an expensive millstone around your neck. Hardly anyone uses the system, which isn’t connected to your backend data, so getting a holistic view of your customers is impossible. Last time, I discussed how it’s not the CRM … Read more

When it comes to poor CRM implementations, a famous line out of Shakespeare’s play Hamlet comes to mind: “Something is rotten in the state of Denmark.” The speaker has just seen the ghost of Hamlet’s father, the late king of Denmark. Similarly, you may be haunted by struggles with your CRM system. Before you complain … Read more