Situation
- The company has been on a steady growth path introducing new sports camps and events and needed a tool to manage event registration and marketing
- The company’s main marketing and registration mechanism is their website, they needed a solution that would allow them to manage internal operations while integrating with their websites for event registration
- Altruas worked with the client to create a Dynamics 365 Online design that would allow them to manage events and registrations
- The solutions allows for players and/or parents to register for events online. These registrations then flow to Dynamics 365 where they can be managed internally
- Players are automatically added to marketing lists for the events registered as well as for the region
- The system is also robust enough to allow for tracking of teams, coaches, parents, vendors and other contacts associated with an event
- Altruas also recommended ClickDimensions to create an integrated email marketing environment that can plug into the overall client business process
Challenge
Benefits
- Users can quickly pull up a participant’s record and see all of the events they have registered for in the past and in the future, allowing them to always have the correct information
- All associated teams, coaches, parents are quickly accessible for users during the customer support and event management processes
- The company is better able to market to players and parents while dramatically reducing the number of manual steps in the prior system
- The company is able to grow confidently, knowing that they can manage the increased volume with existing staff
