6 Business Metrics to Track for Better Decision Making

Bianca Reber

Bianca Reber

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Metrics are the building blocks of successful businesses. By tracking the right metrics, you can gain valuable insights into your company’s performance, identify areas for improvement, and make better-informed decisions. In this blog post, we’ll explore six business metrics that you should be tracking now.


  1. Sales: One of the most critical metrics for any business, sales are a direct measure of your company’s success. Track both the number of sales you make and the revenue generated from those sales.

  2. Customer Acquisition Cost (CAC): CAC is the cost of acquiring a new customer. This metric helps you understand the return on your marketing and sales investments. By tracking CAC, you can determine the most cost-effective ways to reach new customers.

  3. Customer Retention Rate: Customer retention is key to long-term success. This metric measures the percentage of customers who continue to do business with you over time. By tracking customer retention, you can identify areas where you need to improve to keep your customers happy.

  4. Employee Satisfaction: Employee satisfaction is a key driver of productivity and overall success. Track this metric to gain insight into how your employees feel about their work, the company, and their colleagues.

  5. Net Promoter Score (NPS): NPS measures customer satisfaction and loyalty. This metric is a valuable tool for understanding how your customers feel about your company and your products or services.

  6. Profit Margin: Profit margin is a measure of your company’s profitability. This metric helps you understand how much money you are making after expenses, which is critical for making informed business decisions.

Tracking these six metrics will give you a comprehensive understanding of your company’s performance. However, it’s important to note that these metrics should be used in conjunction with each other, not in isolation. For example, while a high customer retention rate is generally positive, it may not be if it’s paired with a low NPS or a low-profit margin.


In conclusion, tracking business metrics is essential for better decision-making. By focusing on sales, customer acquisition cost, customer retention rate, employee satisfaction, net promoter score, and profit margin, you can gain valuable insights into your company’s performance and make informed decisions that drive growth and success.


Ready to gain valuable insights into your business and make better-informed decisions?