Do your customers know more about you than you do about them? In the new social economy, they often do. They also know more about your competition and have more precise expectations of service.
Microsoft
Too often, companies find their sales and marketing processes miss the mark. For example, say one of your prospects is a new-business owner, but receives marketing emails targeted toward enterprise accounts. Or your sales reps know nothing about the free trial you’re offering. The possible scenarios are endless, but they all add up to the same thing—you’ve failed to engage and have thus lost a prospective customer.
Don’t let your tech hold you back
Your goal is to wow your customer—innovating is why you’re in business. But the more manual steps between idea and customer—from balancing the budget to managing the supply chain—the harder it can be to stay relevant and keep costs in check. Are time-consuming processes and disconnected systems holding you back?
