You’ve reached a stage where customer demands drive your growth, but you may not have the right tools or processes in place to anticipate buying behaviors or build loyalty. Your opportunities could be limited by stand-alone customer relationship management systems. It’s time to transform IT into a flexible, affordable driver of innovation. You need technology … Read more
Do your customers know more about you than you do about them? In the new social economy, they often do. They also know more about your competition and have more precise expectations of service.
Too often, companies find their sales and marketing processes miss the mark. For example, say one of your prospects is a new-business owner, but receives marketing emails targeted toward enterprise accounts. Or your sales reps know nothing about the free trial you’re offering. The possible scenarios are endless, but they all add up to the same thing—you’ve failed to engage and have thus lost a prospective customer.
The rapid rate of technological innovation is changing how we live, work, and connect. It’s no surprise, then, that businesses are looking to digital transformation as the key to innovation, growth, and the discovery of new business opportunities. While it’s clear why digital transformation is important, however, how to get there is not so easily understood.
You may have heard that it costs five times as much to attract new customers as it does to keep the ones you have. That price is too high, especially in today’s competitive marketplace. To succeed, it’s critical that you stay connected with your clients during every stage of the process, from lead generation to customer retention.
