Situation
- Very large investments into legacy systems on their print business by customizing
3rd party applications - Transitioning more to online media presence
- Business wanted ”single view of customer” to media consultant
- Business wanted to bundle print and online products
- Team struggled to consolidate onto one platform and blamed integration team
- Led effort to consolidate product SKU attributes by driving to a common nomenclature description of SKUS
- Led effort to drive compensation structure for media sales consultants after consolidation
- Re-architected integration architecture to add business logic to consolidate products and improve performance
- Improved development processes to provide more transparency to the project status
Solution
Benefits
- Brought project back on schedule
- Leadership had increased confidence that the team can deliver
- Increased online media sales
- Reduced headcount for media consultants
- Provided better collaboration between print and online dev teams
- Support a long term sunsetting strategy for the legacy systems
- Minimize support cost on the legacy system
