Despite its crucial importance, many companies struggle to get their sales and marketing teams
to work efficiently and collaboratively together. The common narrative is that marketers work endlessly creating spreadsheets with hundreds of leads for the sales team, only to get frustrated that no one follows up with any of them. On the other hand, the sales team often struggles to understand what the marketing team actually does which leads to frustration when they do not hit their target.
Too often it seems like the two teams are pulling in opposite directions, existing in completely separate siloes. Does a solution exist?