Technology Architecture
and Strategy Support for Large-cap Media Company

Media & Entertainment

Enterprise Architecture, Strategic Program Management, Technology Strategy

Challenge

  • Very large investments into legacy systems on their print business by customizing
    3rd party applications
  • Transitioning more to online media presence
  • Business wanted ”single view of customer” to media consultant
  • Business wanted to bundle print and online products
  • Team struggled to consolidate onto one platform and blamed integration team
  • Led effort to consolidate product SKU attributes by driving to a common nomenclature description of SKUS
  • Led effort to drive compensation structure for media sales consultants after consolidation
  • Re-architected integration architecture to add business logic to consolidate products and improve performance
  • Improved development processes to provide more transparency to the project status

Approach

Benefits

  • Brought project back on schedule
  • Leadership had increased confidence that the team can deliver
  • Increased online media sales
  • Reduced headcount for media consultants
  • Provided better collaboration between print and online dev teams
  • Support a long term sunsetting strategy for the legacy systems
  • Minimize support cost on the legacy system
MEdia