Who hasn’t heard a few cloud myths over the past few years? As cloud computing has moved from obscurity to buzzword to business necessity in the past decade and a half, debates have moved from “Is the cloud just a fad?” to the dilemma faced by organization choosing between cloud and on-premise to the debate in the cloud—public vs. private.
Too often, companies find their sales and marketing processes miss the mark. For example, say one of your prospects is a new-business owner, but receives marketing emails targeted toward enterprise accounts. Or your sales reps know nothing about the free trial you’re offering. The possible scenarios are endless, but they all add up to the same thing—you’ve failed to engage and have thus lost a prospective customer.
